Keyword Index

A

  • Artificial intelligence Identifying the discourse framework of solutions to deal with climate change based on artificial intelligence: An Exploratory Investigation of B2B Firms [Volume 18, Issue 18, 2021, Pages 183-201]
  • Attitude to Product Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]

B

  • B2B Business The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
  • B2B firms Identifying the discourse framework of solutions to deal with climate change based on artificial intelligence: An Exploratory Investigation of B2B Firms [Volume 18, Issue 18, 2021, Pages 183-201]
  • Bank customers The Impact of Customers' Perceived Justice on Service Recovery Satisfaction and Post-Purchase Behaviors [Volume 18, Issue 17, 2021, Pages 147-168]
  • Banking Industry Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]
  • Banking Service Start-ups Application of the Mixed Approach in Shaping the International Entrepreneurial Marketing Model of Fintechs (Case study: Saderat Bank of Iran) [Volume 18, Issue 17, 2021, Pages 169-199]
  • Brand Performance The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]

C

  • Children customer experience Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
  • Color Names Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]
  • Consumer socialization Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
  • Cooperation Competition Strategy Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing [Volume 18, Issue 17, 2021, Pages 99-120]
  • Corporate Sustainability Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
  • Covid-19 Pandemic Period The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
  • Customer Relationship Management Assessing the health of customer relationship management system in Ayandeh Bank branches (west of the country) using a three-pronged pathology model [Volume 18, Issue 18, 2021, Pages 87-109]
  • Customer satisfaction The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
  • Customer satisfaction The Impact of Customers' Perceived Justice on Service Recovery Satisfaction and Post-Purchase Behaviors [Volume 18, Issue 17, 2021, Pages 147-168]

D

  • Data Foundation.  Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]
  • Decision to Buy Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]
  • Delphi technique Identifying and ranking the opportunities and challenges of the effective of advertising messages in social media with a fuzzy hierarchical approach [Volume 18, Issue 18, 2021, Pages 202-227]
  • Digital Transformation Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
  • Dynamic capabilities Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]

F

  • Foreign Direct Investment The Effect of Efficiency and Size Markets on Attracting Foreign Direct Investment [Volume 18, Issue 18, 2021, Pages 50-65]

G

  • Geomarketing (Location-Based Marketing) Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]
  • Grounded theory Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]

H

  • Health and Primary Education The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
  • Human-to-Human Marketing Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]

I

  • Ilam Province Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]
  • Information Technology Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
  • Institutions The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
  • International Entrepreneurial Marketing Application of the Mixed Approach in Shaping the International Entrepreneurial Marketing Model of Fintechs (Case study: Saderat Bank of Iran) [Volume 18, Issue 17, 2021, Pages 169-199]
  • International Marketing Performance The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
  • Inter-Organizational Trust Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]
  • Interpretive Structural Modelling (ISM)) Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]

K

  • Keywords: organizational pathology Assessing the health of customer relationship management system in Ayandeh Bank branches (west of the country) using a three-pronged pathology model [Volume 18, Issue 18, 2021, Pages 87-109]
  • Knowledge sharing Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing [Volume 18, Issue 17, 2021, Pages 99-120]

M

  • Macroeconomic Environment The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
  • Macro organizational factors Conceptualization of the corporate strategy assessment model with Meta-Synthesis approach [Volume 18, Issue 18, 2021, Pages 1-24]
  • Management Ambidexterity Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing [Volume 18, Issue 17, 2021, Pages 99-120]
  • Market Efficiency The Effect of Efficiency and Size Markets on Attracting Foreign Direct Investment [Volume 18, Issue 18, 2021, Pages 50-65]
  • Market Size The Effect of Efficiency and Size Markets on Attracting Foreign Direct Investment [Volume 18, Issue 18, 2021, Pages 50-65]
  • Meta-synthesis Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
  • Model Design Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]

O

  • Online Shopping Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]
  • Optimal Location Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]

P

  • Perceived Value The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
  • Positioning Strategies The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
  • Private Bodybuilding Clubs The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
  • Proactive Market Orientation The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]

Q

  • Q method Identifying the discourse framework of solutions to deal with climate change based on artificial intelligence: An Exploratory Investigation of B2B Firms [Volume 18, Issue 18, 2021, Pages 183-201]

R

  • Responsive Market Orientation The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
  • Retail Industry Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]

S

  • Saderat Bank of Iran Application of the Mixed Approach in Shaping the International Entrepreneurial Marketing Model of Fintechs (Case study: Saderat Bank of Iran) [Volume 18, Issue 17, 2021, Pages 169-199]
  • Service Recovery The Impact of Customers' Perceived Justice on Service Recovery Satisfaction and Post-Purchase Behaviors [Volume 18, Issue 17, 2021, Pages 147-168]
  • Shopping center Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
  • Strategic Agility Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]
  • Strategic Renewal Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]

T

  • Technology Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]

V

  • Value Creation Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]