A
-
Artificial intelligence
Identifying the discourse framework of solutions to deal with climate change based on artificial intelligence: An Exploratory Investigation of B2B Firms [Volume 18, Issue 18, 2021, Pages 183-201]
-
Attitude to Product
Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]
B
-
B2B Business
The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
-
B2B firms
Identifying the discourse framework of solutions to deal with climate change based on artificial intelligence: An Exploratory Investigation of B2B Firms [Volume 18, Issue 18, 2021, Pages 183-201]
-
Bank customers
The Impact of Customers' Perceived Justice on Service Recovery Satisfaction and Post-Purchase Behaviors [Volume 18, Issue 17, 2021, Pages 147-168]
-
Banking Industry
Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]
-
Banking Service Start-ups
Application of the Mixed Approach in Shaping the International Entrepreneurial Marketing Model of Fintechs (Case study: Saderat Bank of Iran) [Volume 18, Issue 17, 2021, Pages 169-199]
-
Brand Performance
The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
C
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Children customer experience
Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
-
Color Names
Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]
-
Consumer socialization
Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
-
Cooperation Competition Strategy
Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing [Volume 18, Issue 17, 2021, Pages 99-120]
-
Corporate Sustainability
Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
-
Covid-19 Pandemic Period
The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
-
Customer Relationship Management
Assessing the health of customer relationship management system in Ayandeh Bank branches (west of the country) using a three-pronged
pathology model [Volume 18, Issue 18, 2021, Pages 87-109]
-
Customer satisfaction
The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
-
Customer satisfaction
The Impact of Customers' Perceived Justice on Service Recovery Satisfaction and Post-Purchase Behaviors [Volume 18, Issue 17, 2021, Pages 147-168]
D
-
Data Foundation.
Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]
-
Decision to Buy
Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]
-
Delphi technique
Identifying and ranking the opportunities and challenges of the effective of advertising messages in social media with a fuzzy hierarchical approach [Volume 18, Issue 18, 2021, Pages 202-227]
-
Digital Transformation
Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
-
Dynamic capabilities
Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]
F
-
Foreign Direct Investment
The Effect of Efficiency and Size Markets on Attracting Foreign Direct Investment [Volume 18, Issue 18, 2021, Pages 50-65]
G
-
Geomarketing (Location-Based Marketing)
Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]
-
Grounded theory
Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]
H
-
Health and Primary Education
The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
-
Human-to-Human Marketing
Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]
I
-
Ilam Province
Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]
-
Information Technology
Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
-
Institutions
The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
-
International Entrepreneurial Marketing
Application of the Mixed Approach in Shaping the International Entrepreneurial Marketing Model of Fintechs (Case study: Saderat Bank of Iran) [Volume 18, Issue 17, 2021, Pages 169-199]
-
International Marketing Performance
The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
-
Inter-Organizational Trust
Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]
-
Interpretive Structural Modelling (ISM))
Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]
K
-
Keywords: organizational pathology
Assessing the health of customer relationship management system in Ayandeh Bank branches (west of the country) using a three-pronged
pathology model [Volume 18, Issue 18, 2021, Pages 87-109]
-
Knowledge sharing
Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing [Volume 18, Issue 17, 2021, Pages 99-120]
M
-
Macroeconomic Environment
The Impact of Basic Requirement of National Competitiveness on International Marketing Performance in Selected Countries [Volume 18, Issue 17, 2021, Pages 63-80]
-
Macro organizational factors
Conceptualization of the corporate strategy assessment model with Meta-Synthesis approach [Volume 18, Issue 18, 2021, Pages 1-24]
-
Management Ambidexterity
Studying the Mediating Role of Management Ambidexterity Between Strategic Intent and Cooperation Competition Strategy with the Moderating Role of Knowledge Sharing [Volume 18, Issue 17, 2021, Pages 99-120]
-
Market Efficiency
The Effect of Efficiency and Size Markets on Attracting Foreign Direct Investment [Volume 18, Issue 18, 2021, Pages 50-65]
-
Market Size
The Effect of Efficiency and Size Markets on Attracting Foreign Direct Investment [Volume 18, Issue 18, 2021, Pages 50-65]
-
Meta-synthesis
Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
-
Model Design
Designing a Human-to-Human Marketing Model Based on the Concept of Trust in Inter-Organizational Relationships [Volume 18, Issue 18, 2021, Pages 129-144]
O
-
Online Shopping
Presenting a model for the effect of product color naming on consumer behavior in online shopping [Volume 18, Issue 18, 2021, Pages 110-128]
-
Optimal Location
Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]
P
-
Perceived Value
The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
-
Positioning Strategies
The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
-
Private Bodybuilding Clubs
The Impact of Perceived Value on Sports Customer Loyalty with Emphasis on the Mediating Role of Customer Satisfaction in the Covid-19 Pandemic Period [Volume 18, Issue 17, 2021, Pages 200-217]
-
Proactive Market Orientation
The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
Q
-
Q method
Identifying the discourse framework of solutions to deal with climate change based on artificial intelligence: An Exploratory Investigation of B2B Firms [Volume 18, Issue 18, 2021, Pages 183-201]
R
-
Responsive Market Orientation
The Impact of Market-Oriented Approaches on Brand Performance Through the Mediating Role of Companies' Positioning Strategies in B2B Businesses [Volume 18, Issue 17, 2021, Pages 42-62]
-
Retail Industry
Developing an Optimal Location Model with a Geomarketing (Location-Based Marketing) Approach in the Retail Industry Using Thematic Analysis & Interpretive Structural Modelling (ISM) [Volume 18, Issue 18, 2021, Pages 228-252]
S
-
Saderat Bank of Iran
Application of the Mixed Approach in Shaping the International Entrepreneurial Marketing Model of Fintechs (Case study: Saderat Bank of Iran) [Volume 18, Issue 17, 2021, Pages 169-199]
-
Service Recovery
The Impact of Customers' Perceived Justice on Service Recovery Satisfaction and Post-Purchase Behaviors [Volume 18, Issue 17, 2021, Pages 147-168]
-
Shopping center
Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
-
Strategic Agility
Designing a Strategic Agility Model with the Dynamic Capabilities Approach in the Banking Industry (Case Study: Active Banks in Ilam Province) [Volume 18, Issue 17, 2021, Pages 121-146]
-
Strategic Renewal
Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
T
-
Technology
Why children leave shopping malls: A qualitative meta-method study [Volume 18, Issue 18, 2021, Pages 166-182]
V
-
Value Creation
Corporate Sustainability Model Based on Digital Transformation, Strategic Renewal, and Value Creation [Volume 18, Issue 17, 2021, Pages 41-24]
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